Area Sales Manager


Job Details

DivisionField Marketing
Minimum experienceMid-Senior
Company primary industryFMCG
Job functional areaSales

Job Description
AVI Field Marketing, a division of AVI Limited, handles the sales and merchandising for the beverages, snacking, and cosmetic business units to ensure improved execution at the store level.

An opportunity has become available for an experienced Area Sales Manager to manage retail customers and a staff compliment of 30 or more employees in the Mpumalanga region covering Ermelo and Secunda up to Paul Pietersburg. The successful candidate is required to perform a sales management function and ensure all business unit targets are achieved per the BU service level agreements. The successful candidate is also required to have strong people management skills as well as the ability to interact with customers at all levels, internally and externally. This position reports directly to the Regional Operations Manager and the successful Area Sales Manager will be expected to report to the regional office as and when required. This position requires an individual who enjoys a fast-paced, team-orientated environment who enjoys being challenged, and values the opportunity to make a difference.

Key Performance Areas:

Monitor store ordering process, stock levels, and returns and take corrective action if required
Monitor pricing and ensure mandate adherence
Negotiate promotional activity
POP implementation and negotiate ad-hoc display and space
Check-in stock, expiry dates and ensure shelf health standards are maintained
Address pricing and delivery issues
Monitor forward share in relation to market share as well as the rate of sale
Maintain customer and company records
Complete price surveys timeously
Update records of all company equipment and assets
Communicate issues and provide solutions where possible
Ensure adherence to store policies and procedures at all times
Monitor and manage Merchandiser / Field Marketer and Sales Representatives attendance and ensure registers are updated
Confirm call cycles are followed and communicate changes to customers when needed
Manage and plan leave for subordinates
Prepare monthly payroll for HR Conduct floor walks with Field marketers, Merchandisers, and Sales representatives
Brief staff of all cycle priorities and ensure a clear understanding of objectives
Develop staff by identifying training needs and provide on the job coaching if required
Keep Regional Operations Manager up to date on conduct issues
Staff Management in line with company policy and procedures
Conduct appraisals
Set targets for subordinates by store by category in line with BU objectives and strategy

At least 3 years’ experience in a Sales Supervisor or Sales Manager role required
Experience within FMCG dealing with major retailers such as PNP, Shoprite Group, and Spar
Management of people and teams
Good understanding and implementation of Human Resources and Industrial relations processes and procedures

Completed Matric
A completed tertiary qualification (Business/Sales/Marketing/Retail) advantageous
Additional Requirements:

Sound knowledge of the FMCG industry
A good understanding of the merchandising industry
Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
Able to present information to various levels in the organization
Valid Driver’s License required
Ability to travel essential

Plan or strategize ahead
Checking things
Present and communicate information
Showing composure
Optimize business performance
Manage people and teams
Deliver customer service Initiate and achieve results
Build and use key relationships
Flexible and open to change