Sales Consultant Retail and Wholesale – Wadeville


Date: 02-Feb-2021

Location: GT, South Africa

Company: Distell Limited


Applications are invited for the above mentioned position in the Sales division based at Wadeville. The successful application will be responsible for the Johannesburg / Western Suburb areas. This person will report to the Sales Manager.


Purpose Statement of the Position

To sell and promote Distell Brand portfolio within the Off Trade Channel and create consumer pull to assist the company in achieving its strategic objectives


Key Performance Areas would include, but are not limited to:

Strategic & Financial Results

Drive Market share by category
Drive and maintain Affordability, Accessibility, Availability and Activation
Driving RRSP and forward share
Operational Results

Power Pack Compliance
Campaign execution
Drive power pack compliance agreements with customers
Merchandising- execution in store
Customer & Relationship Results

Build partnerships with customers
Call strike rate
4 A score compliance vs non compliance
Innovation & Improvement Results

Drive continuous improvement and implement business improvement initiatives
Share and implement new ideas regarding sales and improving effectiveness of sales force
Leadership Results

Take responsibility for own development and contribute to team effectiveness
Displaying the Distell values
Take responsibility for personal improvement and skills development
The successful candidate must have the following experience/skills:

Relevant Tertiary Education
2-3 years FMCG or relevant
Flexible 44 working hour week
Week end promotions
Demonstrates proficiency in the following functional competencies:

Persuasive selling skills & negotiations – Influence the customer through linking product features and benefits to specific customer needs
Sales budget and reporting – A basic awareness of the key fundamentals of budgeting, control and reporting
Sales Commercial Insights – Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
Sales Evaluation – Evaluate effectiveness of solution selected, e.g. seek feedback from client
Sales process management – Understand the primary key drivers of sales in different channels
Sales Prospecting and Opportunity Management – Able to identify opportunities based on needs to increase or influence orders
Sales strategies and plans to sustain brand growth – Has an awareness of sales strategic planning process in Distell and understands all the components that impacts sales and brand growth
Sales Technology Application – Demonstrate an understanding of how technology works within the sales process
Application Process:


If interested and meet all requirements, please register and apply via the Distell career portal by logging onto


Reference Number: 17610                                                  Closing Date: 08 February 2021