Marketing Manager, Oral Health & Mother and Child Care
About Philips Africa:
Philips Africa covers the continent in 5 Key Districts across multiple countries in Africa. Philips Africa HQ is in Johannesburg, South Africa with the other districts including Egypt, Kenya, Morocco, and Ghana/Nigeria.
Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, NPS and brand preference) for the personal health – Mother and Child Care and Oral Health Care with consumer focussed propositions through the creation and implementation of the 24 month integrated Consumer Centric Marketing Plan for the cluster.
The Commercial Product Manager is responsible for all marketing activities t. It includes the business plan for the product portfolio, brand management, and marketing communications. The business plan includes the sales plan, expected revenues, chosen business model and sales channels, product portfolio and prices. This in cooperation with the sales force. The Business Manager has a shared responsibility with sales for the total business for his product portfolio, within the assigned country, cluster, or region. The job is the linking pin between sales (country or region) and product creation groups. The Business Manager defines the requirements for marketing services (trade marketing, category management, marketing communications), but in many cases the operational trade marketing and category management is the responsibility of sales management.
Defines implements and monitors marketing strategy and plan for the assigned products and new products in liaison with sales and the product creation groups.
Translates the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results.
Define with the BLs, or region, the product portfolio, the product positioning, pricing, distribution, services, and promotion plan, which should contribute to optimised sales value, product mix, and volume to deliver the agreed targets.
Sets and manages margin and pricing policies, ensuring effective implementation in the sales plans. Responsible for local or regional consistency in pricing and product range.
Owns the sales forecast and manages slow moving or outdated inventory. Resolve or escalate product allocation issues, in case of supply restrictions.
Initiates (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives.
Defines the distribution- and channel mix according to criteria set by General management.
Together with Consumer Marketing Leader determines product and service portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
Champions the voice of the customer and manages a holistic customer experience in the Market across the product and services portfolio
Drives localization of global content and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader .
Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)
Drives consumer loyalty by aligning the necessary resources within the Market
In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business – Co-leads the CoE Insights & Analytics in the Market (assigned resources from CoE Insights & Analytics residing in Group Marketing). Provide business with local insights about markets, competition and trends, and provides input to the Businesses during VPC and PDLM
Marketing Performance Optimization and drives continuous improvements applying LEAN.
We are looking
Minimum undergraduate qualification, preferably in Marketing
Minimum 5 – 10 years’ experience in a strategic marketing function
Experience in beauty will be an added advantage
Multinational matrix organisation experience
Multi – country (Africa ) experience
Working effectively with cross functional teams in a matrix organisation
Experience as an integrator in a dynamic market and /or matrix organization
Experience in services and business models that drive recurring revenue
Experience with P&L management incl. revenue and margin management
Significant experience in marketing in the technology, consumer / Beauty or healthcare domain
Marketing channel mix strategies (on-line and offline)
Experience with working in a business with complex market/channel structures
Problem – solving skills
At Philips, we are driven by our mission to improve the lives of 3 billion people per year by 2025, and every day we move closer to achieving our goal by creating cutting-edge solutions that lead to confident diagnosis, improved care, and increased quality of life for patients. Thanks to our employees who share our passion for improving lives, we are at the forefront of the Healthcare industry. We enable our employees to create a legacy in life through their work and support their development through people-centric learning, total rewards, and personalized development planning programmes.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Only apply for this role if you are a South African Citizen by birth or Naturalisation prior to the 27 April 1994.
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