THE JOB AT A GLANCE
You push Tiger to win a greater market share online than offline. Working for the Customer Strategy & Capability Director you will work to develop the crucial relationships with Customers, and more broadly, that enable Tiger to improve positioning online. Additionally you will work internally with Brand teams to push them to build online presence, this will include adapting digital marketing content for use on retailers websites and updating of Tiger digital sales collateral. Success for you will see growth in top line E-Commerce sales and the development of strong relationships between Tiger, key customer E-Commerce leaders, and other online enablement organisations (Google Analytics, DreamWeaver, etc.)
WHAT YOU WILL DO
§Collaborate with Customer Managers, Marketing and Customer Marketing to develop an E-Commerce strategy. This should look to encompass the target demographic, online offering, products, prices, and policies
§Secure the resources required to execute the strategy from category teams
§Work to develop strong relationships with key client accounts with a view to promoting Tiger product and presence on their online platforms. Develop joint campaigns that seek to prioritise the display and visibility of Tiger
§Work closely with Marketing to ensure consistency of design and develop marketing campaigns and content. This extends to non-technical oversight of work with designers,, and content providers to create and develop the Tiger online presence.
§Target the Tiger online presence prioritising Ease of use, consistency of feel, multi media communications, and update to take advantage of new tech.
§Work with Marketing to better understand and delve into the information provided by customer/consumer online usage
§Oversee data analysis, identifying insight that can used to enhance the Customer Experience on E-Commerce channels and further drive sales revenue
§5-10 years working in E-Commerce Management role within FMCG environment
§BA in Marketing/Digital Marketing or other appropriate field
§Omni-channel experience (creating a seamless experience between online and offline channels)
§Experience of using web analytics tools